Rosland Capital

Rosland Capital has a very successful business in the US, selling precious metals direct to the public. Our challenge was to launch not only a new brand to the UK, but also an entirely new sector.

what we did

We used our bespoke research tool, Response Insight, to build consumer insight and assess attitudes to this emerging sector. This also enabled us to de-risk the investment for the client. We created a DRTV ad that is quintessentially British, in which viewers respond to receive a (specially created) Book of Gold. To support the TV and online campaign, we also designed and built the UK website.

results

During the first weeks of the ad airing, our planned response rate of 0.15% was smashed. We actually achieved 0.40% response rate and 162% of our planned leads.