Battersea smashes online giving targets following digital donation revamp by WPNC’s Addition
By Richie Florey17/01/2019
Battersea has significantly increased its income through online donations after digital product studio Addition- part of agency WPN Chameleon (WPNC) - switched the organisation to its online giving platform, goDonate.
The animal charity ran a trial over the crucial pre-Christmas fundraising period after WPNC implemented goDonate Enterprise to boost digital pledges.
The split test pitted the new donation service against the charity’s previous platform during a three-week period in December 2018. These were some of the results:
There were 63% more transactions than the old platform during the test period
The new platform garnered 35% more income on the new platform compared to the existing platform
Additionally, there was a sharp increase in the number of people starting and completing a donation.
Using goDonate gives Battersea a more flexible way to change campaigns depending on appeals that require support at a specific time while also underpinning a personalised experience for donors and potential donors.
Key features of the platform include:
The ability for the charity to create campaign-specific journeys with campaign messaging throughout, donation type, flexible fields and donation amount calls to action – rather than a requirement to involve WPNC in development
Site visitors can be directed from online advertising or an email campaign straight to a donation landing page & journey featuring tailored messaging and content. For example Battersea’s In From The Coldappeal
The charity is also currently taking advantage of goDonate’s flexibility to manage monthly donations for its Sponsor a Kennel campaign. Supporters are sent follow-up emails featuring updates about their chosen kennel or kitty cabin.
The donation platform integrates with Raiser’s Edge CRM, Rapiddata and Adestra for email delivery.