Donation Journeys

The aims of the project were to increase both the front end user experience and the back end admin functionality, enabling Alzheimer’s Society to create campaign-specific donation journeys, optimised to maximise conversion rates and gift values.

Designed and built through Addition, the
WPN Chameleon digital product studio

Donation Journeys was created for by Addition, our digital product studio. At Addition, we combine our skills, imagination, creativity, knowledge, rigour and commitment to build products together that drive income, reach audiences, tell stories and change minds. We’re doing this for leading charities, NGOs and commercial brands. Click below to read more about Alzheimer's Society and Addition…